Matchroom Boxing Rebrand
In 2024, Matchroom Boxing unveiled a bold new brand identity that marked a new era for one of the world’s leading boxing promotions. Working in partnership with award winning sports marketing agency Two Circles, the rebrand was the result of a year long, data led process that explored how fans, fighters and staff connect with Matchroom Boxing across the globe.
The new identity captures the brand’s balance between heritage and innovation. It is a modern look built to resonate with a digital first audience while celebrating four decades of iconic fight nights. With a new logo, refreshed colour palette and refined tone of voice, Matchroom Boxing now stands as a future ready brand designed to inspire the next generation of fans and fighters.
As part of the internal creative team, I worked closely with Two Circles throughout the entire process, guiding the agency on creative direction, providing detailed feedback and ensuring alignment across all departments. Once the branding was signed off, I led the full creative rollout, updating every design asset across the company including broadcast and digital templates, print materials, arena graphics and social media content.
This project represented a major shift in how Matchroom Boxing presents itself to the world and was a defining moment in my role as Lead Global Digital Designer.
Matchroom Boxing
Matchroom Boxing 2022-2024
When I joined Matchroom Boxing, the brand had a very open design style and a fast-paced creative environment. I was thrown straight into the deep end, working across more than 40 global shows in my first two years.
It was an intense and transformative period where I had to quickly understand the world of boxing and deliver design at every level; from print and digital to broadcast and arena visuals. Each event demanded precision, creativity and speed, often with projects evolving in real time.
Those two years shaped me into a highly adaptable designer who thrives under pressure and delivers clarity and consistency across every platform, no matter the scale or deadline.
Collins Cup 2022
Creating the Collins Cup Branding & Content
From Art Directing the Key Artwork to Brand Application across the location to creating content across all platforms, the Collins Cup was amazing to be part of.
The Collins Cup is a triathlon like no other in which the greatest triathletes from across the globe assemble into competing regions – Team Europe, Team US and Team International going head to head in 12 match races held in Slovakia.
Canadian Open 2022
Creating the Canadian Open Branding & Content
This was first Canadian Open event by PTO with hopes of a Second year in 2023 I established the look and feel for the event which then led me to creating all the content and brand application.
PTO LA Pro AM 2022
Creating the LA PRO AM Branding
I had the privilege to set the look and feel of the event creating templates and bespoke designs for event build up and race day. From brainstorming to output the overall aesthetic was to use ‘LA colours’ and locational assets to elevate the designs.
The PTO Pro Am will team six top-ranked professional triathletes with CAF athletes and special guests to race together in a mixed-relay race from Venice Beach to the streets of Downtown Los Angeles.
The race is held over the Olympic distance – 1500m swim, 40km bike and 10km run.
CAF athletes will do the swim, PTO professionals will race the bike and CAF athletes or special guests will complete the run.
The first PTO Pro Am will be held as part of the Herbalife24 LA Triathlon, the city’s premier triathlon event with a history dating back to the early 2000s.
